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MBA In Marketing

(Duration 4 Semesters- 2 Years) Intake Capacity - 180

MBA offers a rare combination of challenging job profile, fast track growth and immense job satisfaction coupled with a lucrative remuneration. This course does not discriminate between students from differing professions. The world over, demand for MBA is growing exponentially.

At SASIIT, we nurture sustaining urge to work with nation's gifted minds and create managers who not only meet diverse challenges but surpass them.


The MBA Programme is designed to

  • Inculcate Managerial skills of International Standards.
  • Develop a global vision & understanding of International Business Environment.
  • Focus on overall developments.
  • Muster & Commit optimum potential for self and organizational growth.
  • Communication & Soft-Skill competencies.
  • A commitment to ethical and value based business practices.
  • Consistent Interfacing with Industry to get hands on experience of corporate work- culture.
  • Competence to crystallize decisions under risk and uncertainty.

Course Syllabus

Course Curriculum

Semester – I

  • MB 101 - Principles & Practice of Management.
  • MB 102 - Organizational Behavior.
  • MB 103 - Accounting for Management.
  • MB 104 - Quantitative Techniques.
  • MB 105 - Managerial Economics.
  • MB 106 - Seminar on Executive Communication.
  • MB 107 - Workshop on Computers for Management.
  • MB 108 - Viva-voce.

Semester - II

  • MB 201 Business Environment.
  • MB 202 Production and Operations Management.
  • MB 203 Human Resource Management
  • MB 204 Marketing Management.
  • MB 205 Financial Management.
  • MB 206 Workshop On Research Methodology.
  • MB 207 Workshop On Information Technology.
  • MB 208 Viva -voce.

Core Subjects (in Semester 3 & 4)


Semester – III

  • MB 301 Applied Operations Research.
  • MB 302 Corporate Legal Environment.
  • MB 303 Major I
  • MB 304 Major II
  • MB 305 Major III / Minor-I
  • MB 306 Seminar On Management Information System.
  • MB 307 Presentation Of Training Report
  • MB 308 Viva-voce

Semester - IV

  • MB 401 Strategic Management.
  • MB 402 Project Management & Entrepreneurship.
  • MB 403 Major IV
  • MB 404 Major V
  • MB 405 Major VI / Minor II
  • MB 406 Final Research Project
  • MB 407 Viva Voce

SPECIALISATION

Marketing

  • MB 901 Consumer Behaviour.
  • MB 902 Marketing Research.
  • MB 903 Retail and Supply Chain Management.
  • MB 904 Advertising and Sales Management.
  • MB 905 Rural Marketing.
  • MB 906 Services Marketing.
  • MB 907 International Marketing.

As per rules and regulation prescribed by Punjab Technical University, Jalandhar (Punjab).

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