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BBA (Bachelor of Business Administration)

(Duration 6 Semestes- 3 Years) Intake Capacity - 160

Course Details:

The BBA programme provides a strong foundation for Management aspirants at the formative stage itself. This course provides a thorough grounding in decision-making and support techniques and enables the students to deal with organizational problems.

The BBA course at the institute offers students doorways to the careers in business through development of analytical abilities and an extensive knowledge management. The BBA graduates can combine subjects from all disciplines into major study in any area with subjects from law, economics, statistics, psychology, IT, marketing, HR, finance and banking.

Course Syllabus

BBA COURSE CURRICULUM

Semester – I

  • BB 101 Principles of Management
  • BB 102 Basic Mathematics
  • BB 103 Micro Economics
  • BB 104 Organizational Behavior
  • BB 105 Business Communication - I
  • BB 106 Introduction to Computers - I

Semester – II

  • BB 201 Financial Accounting
  • BB 202 Macro Economics
  • BB 203 Business Laws-I
  • BB 204 Human Resource Management
  • BB 205 Business Communication-II
  • BB 206 Introduction to Computers -II

Semester – III


  • BB 301 Indian Economy
  • BB 302 Marketing Management
  • BB 303 Cost and Management Accounting
  • BB 304 Business Statistics
  • BB 305 Production and Operations Management
  • BB 306 Seminar

  • Semester – IV

    • BB 401 Research Methodology
    • BB 402 Financial Management
    • BB 403 Consumer Behavior
    • BB 404 Business Law-II
    • BB 405 Quality Management
    • BB 406 Introduction to DBMS

    Semester – V

  • BB 501 Business Environment
  • BB 502 Project Management
  • BB 503 Advertising And Sales Management
  • BB 504 Marketing Research
  • BB 505 Management Information System
  • BB 506 Seminar on Training Report

  • Semester – VI

  • BB 601 Corporate strategy
  • BB 602 Entrepreneurship
  • BB 603 Service Marketing
  • BB 604 Business Law-III
  • BB 605 Banking and Working Capital mgmt.
  • BB 606 Project Presentation
  • CE-206 Environmental Science

  • As per rules and regulation prescribed by Punjab Technical University, Jalandhar (Punjab).

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